In collaboration with Fritz Hansen, the legendary Danish furniture company reknown for the long-lasting designs and the premium Nordic quality, the students designed a proposal for the new flagship store in Milano. The project aims at communicating the company’s design credentials, its history and its core values of modern craftmanship and in the meantime creates a relationship Milanese and Scandinavian culture. Great attention was paid to the street windows that represent a powerful tool to highlight key messages in a timely manner, crafting stories that may work both on a rational and emotional level attracting passers-by.
Retail concept – 2015
Designers: Sara Cerboneschi (Italy), Iuliia Terekhina (Russia)