Development of Visual identity and namig for the an Brazilian NGO. http://issuu.com/bgvalentini/docs/emcaixa_eng/1
Originally named “Brazil without Slits”, the project was born in September 2009 in Passo Fundo, Rio Grande do Sul because of the concerns of chemist Maria Luisa Camozzato. On a stormy night, Maria Luisa was concerned about the families who are socially vulnerable. In Passo Fundo, like in many other cities, a great number of families cannot afford material to renovate their houses and for this reason they depend on public authorities and community donations to make their homes more comfortable, a slow process to begin with.
That night, worried about the risk these families were taking living daily in the cold and humidity of their homes, the chemist´s sleep was substituted by the concern to find a short term solution that could change these people´s reality. rnAs a chemical engineer who knows the characteristics of the thermal insulator in Tetra Pak® cartons, Maria saw in the packages the possibility to improve the housing conditions of the people who have slits in their homes. With the solution in their hands, a group of committed volunteers conducted the first tests with Maria Luisa. They created and already baptized the program “Brazil without Slits”.
The “Brazil without Slits” group implements, manufactures and installs the thermal sheets of milk cartons with three objectives: to improve public health, to remove a highly durable product from the environment and to recycle it in the correct way. The main objective is to provide health to people through the increase of thermal comfort, covering the slits on the walls to prevent the cold, rain and heat from coming in.