Editorial Design and Black Identity
Even though the globalization, the importance about the African continent, and the great number of black people around the word, the lack of black references at media is a fact that affects directly the valuation of the black people, and also the construction of the child black identity.
Therefore, this work aims to develop graphic design stuffs for a Rapunzel retelling story in which the main woman character is black, has curly hair, and do not need the Prince to defend herself. It is expected to create initially a children’s book, then toy art, and animation, for a main target audience between 5 and 7 years old, that values and encourages diversity and the construction of a black identity.
For the conception of the story and the design for the children’s book it was used a qualitative exploratory methodology research including up literature searches and interviews with the book target audience in Brazil. The research axes were the origin of African culture, especially in Brazil, and the lack of black reference in children’s literature; the history of children’s literature and the importance of reading in childhood; the editorial design including color research, format, typography, layout, graphic production highlighting the illustration. Based on all investigations it was possible to create an assertive graphic design that meets the initial goals of the project.