E-BODIES is a website that helps ambitious females navigate the plethora of fitness and nutrition information available on the Internet in this day and age. The idea was sparked by one of my current female role models – Kayla Itsines. Although I am somewhat passionate about fitness, it is Kayla’s drive to better the world through her personal passion that really inspires me.
I would feel indescribably lucky if something I was responsible for designing ever became half as impactful as Kayla’s E-Books have been on millions of women all over the world. The Kayla Itsines community has inspired many of her most passionate followers to share their stories and successes through blogging and social media.
These girls have taken many aspects of Kayla’s guides and made them their own. Kayla’s guides are targeted towards strength training beginners, but as a frequent gym goer, I found that some of the more advanced spin-off programs better suited my training needs. But when does the average working woman have the time to search for the perfect program? If I were to build a business of helping women search through existing programs, or create personalized fitness e-books, this E-BODIES brand and web structure is how I would envision doing so.