Digital and Visual National Parks
The reason for the project and its research was primarily to generate a contribution, from the field of Visual Communication, to enhance the National Parks users’ experience in most of the instances of contact with the Parks. Also, it is aimed to provider consistent information for visitors to promote awareness of Protected Areas and, thereby, regulate their actions for Environmental Conservation.
The main objective of this work has been to ensure that wayfinding intervention appears functional without visually contaminating the environment. Furthermore, the purpose has been to guide and inform users so as not to lose sight of the National Management of Protected Areas´ role and objectives for conservation.
The aim has been, also, to regulate, educate and promote the protection of spaces; and unify touristic entities´ (both state and private) communicational policies. Another main objective has been to achieve the graphic coordination and reproducibility for the intervention to apply to all National Parks; taking into account the points of interest and principal routes of each Park and City and its tourist circuits.
For this, the main attractions and points of interest were classified and differentiated. An introspective investigation of the problem was carried out, in order to diagnose the current Visual Communication of the Argentinian National Parks themselves, and in comparison with other World National Parks.
Then, quantitative and qualitative surveys, tests and iterations were done; through which users´ archetypes were generated, and focus for action was detected. Finally, it was necessary to create a transmedia communication strategy that encompassed brand identity, brochures and advertising materials as well as a mobile application and environmental communication.