Design Master
Scholarships 2016

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    Projects selected

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Scuola Politecnica di Design wants to thank everyone for participating this year in our edition of “Design Master Scholarships 2016”. The jury is honored to announce the winners of the student competition “Design students make a better world“.

Congratulations to Giuseppe Galletta (Master in Product Design), Aleksander krupa (Transportation and Car Design) and Gregorio Palmieri (Web and Digital Design).Thanks to the quality of the projects we decided to assign two scholarships in Visual Design to Henrique Iamarino e Maria Francisca Garcia Araya and two scholarships (50%) in Interior Design to Hamid Reza Sepehri and ​ Daniel Falcon Garcia.

SPD's jury is investigating some technical aspects of the received projects for the scholarships in Interior Design. We reserve a few days to communicate the results.

Category: Web and Digital Design
Project Title:

Digital and Visual National Parks

Project presentation: abstract-CVPNA-Gonzalez.pdf
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The reason for the project and its research was primarily to generate a contribution, from the field of Visual Communication, to enhance the National Parks users’ experience in most of the instances of contact with the Parks. Also, it is aimed to provider consistent information for visitors to promote awareness of Protected Areas and, thereby, regulate their actions for Environmental Conservation.

The main objective of this work has been to ensure that wayfinding intervention appears functional without visually contaminating the environment. Furthermore, the purpose has been to guide and inform users so as not to lose sight of the National Management of Protected Areas´ role and objectives for conservation.

The aim has been, also, to regulate, educate and promote the protection of spaces; and unify touristic entities´ (both state and private) communicational policies. Another main objective has been to achieve the graphic coordination and reproducibility for the intervention to apply to all National Parks; taking into account the points of interest and principal routes of each Park and City and its tourist circuits.

For this, the main attractions and points of interest were classified and differentiated. An introspective investigation of the problem was carried out, in order to diagnose the current Visual Communication of the Argentinian National Parks themselves, and in comparison with other World National Parks.

Then, quantitative and qualitative surveys, tests and iterations were done; through which users´ archetypes were generated, and focus for action was detected. Finally, it was necessary to create a transmedia communication strategy that encompassed brand identity, brochures and advertising materials as well as a mobile application and environmental communication.

7 thoughts on “Digital and Visual National Parks”

  1. Viviana says:

    Great job! It will be great to aply it to teach users to take care of the National Parks. Your proyect is a very large transmedia communication strategy! Very smart

    1. Sofía González says:

      Thanks you for your comment!

  2. Nestor says:

    The competition theme “Design students make a better world”: You will make a better word, I’m sure. Take care of nature and wild life!!

  3. Guadalupe says:

    It’s absolutely amazing, practical end eco friendly!

  4. Alejandro says:

    Excellent project. I love the application and the man nature relationship.

  5. Luciani says:

    Please choose this woman! We need more designers in the world to take care of National Parks and natural life!

  6. N-Osvaldo says:

    This really is interesting ….
    designer working for the environment and national park
    I’m going with this proposal because it will serve worldwide

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